WORK & MONEY
Markup, profit and margin calculator
Calculate profit, markup and margin, or find the selling price needed for a target percentage.
Markup and margin are not the same
If an item costs €100 and sells for €150, the profit is €50. Markup is 50% because profit is divided by cost. Profit margin is 33.33% because profit is divided by selling price.
Profit = selling price − cost
Markup % = profit ÷ cost × 100
Margin % = profit ÷ selling price × 100
Selling price from a target margin
Select “Cost + target margin”, enter the cost and desired percentage. The calculator returns the selling price that produces that margin. For example, with a €100 cost and a 25% margin, the selling price excluding VAT is €133.33.
About VAT
Profit, markup and margin are calculated from the entered prices excluding VAT. The VAT field additionally shows the selling price including VAT. If VAT does not apply, enter 0%.
This calculator is intended for indicative commercial calculations and is not accounting or tax advice.